M.C.Overalls x BIF

Matt Hart is a world-renowned guru in innovation and ideas generation for corporates and kids. We collaborated on a new learning programme called ‘O-1’ inspiring students at University of Westminster Fashion & Marketing course to think about what skills they might apply and learn to move into the workplace.

We ran a sprint day at the University exploring how to build a fanbase and think about building and applying relevant skillsets. Then we ran a series of workshops in our store on different aspects of the business of fashion, with some luminaries we admire who've done the hard yards.