We believe in the age-old mantra of ‘surprise and delight’ for our customers. So in our Xmas collaboration last November we decided to offer our customers bespoke wines which matched our products - as a gift.
To do so, we collaborated with an online wine brand, OHSomm. They curate their wines and incite customers to customize their labels.
We offered wine tastings in store - I became an honorary sommelier in Rosé. We then sold limited Tees and Totes. And drank a lot of pink in the process.