M.C.Overalls x Off Black

One of the founders of Off Black designed our logo, so it seemed natural to collaborate with this chic fashion magazine. For Men’s Fashion Week, the editors proposed to festoon our store with fresh-cut flowers and launch their new issue with a ‘New Season’ event, with Hendricks & Miller Harris as supports.

Our ‘New Season’ Tote Bags, Tees and very limited embroidered Denim Jackets literally disappeared that night, such was the heat created among the 300 guests. We brought Dean Street to a stand-still.