Just as we introduced our core collection for the very first time, popping up in Dean Street Soho - between the twin poles of Gaucho Club and Soho House - we also launched our debut collaboration.
We had long admired Logan Plant and his craft brewery Beavertown – the cult beer brand for creatives in London. But it was Nick Dwyer’s remarkable cartoons on the Beavertown packaging that belonged on the blank canvas of our garments. Nick offered us some unique designs to print onto Double Sweatshirts, Coach Jackets and Tees. We also embroidered some one-off denim jackets to meet the cravings of an insatiable Beavertown fanbase.
It set the tone and direction of all our collaborations since.